Used mixed reality to present consumers with an in-depth look at the whisky creation process through an artistic lens. Through Hololens, Xbox Kinect, and iOS ARKit - we presented 3 completely different mixed reality experiences in an art exhibit where guests could interact with the brand.

The experience toured all over the united states. Overall, the experience generated over 115 million media impressions, 2.1 million users reached on social channels, 110,000 social video views, 1.7 million ARKit app impressions. The experience resulted in guests sharing how The Macallan changed their perception of the Gallery experience. It also gave whisky connoisseurs around the world a taste of the augmented future.

The headsets also triggered a VO ‘guided tour’ experience when participants would approach each artwork so that they could hear the narration of the Macallan’s National Brand Ambassador Kieron Elliott. For those who couldn’t attend our events, we launched a similar, comprehensive iOS11 ARKit app experience to be used at home.